Practical method

Find the customer records worth revisiting.

Check permission, contactability and relevance before launching a reactivation campaign. The output is a defined pilot group, clear reply ownership and a way to assess commercial return.

Start with your records

The management question

Does every pilot contact have a documented eligibility basis and a relevant reason for the message?

The operating path.

Operating sequence
  1. EligiblePermission and purpose hold up.
  2. ReachableChannel and record are usable.
  3. RelevantThere is a reason to reconnect.
  4. ViableContribution survives delivery cost.

What you need.

Customer records, the basis for contacting each person, channel quality, prior activity and a relevant reason to reconnect. Keep eligible, review, service-only and do-not-contact groups separate.

What you leave with.

A defined pilot group

Eligibility and suppression rules separate usable opportunity from the raw database count.

An owned response path

Reply handling, fulfilment capacity and stop conditions are agreed before activation.

A commercial test

A comparison approach and a small measured pilot replace assumptions about response and return.

How to know it is working.

The method is ready when every contact in the pilot has a documented eligibility basis, a relevant reason for the message and a clear response path.

An Advery operating method, applied to your own records and constraints.

A useful next step

Assess the opportunity before the campaign.

Use the reactivation guide to work through eligibility, pilot design and measurement.

Read the reactivation guide Discuss your customer records Back to our work